Nikon has made a significant stride by integrating RED Camera technology into its future lineup. The renowned camera giant recently acquired RED cameras for $85 million, marking a strategic shift aimed at enhancing its video capabilities and market presence.

In an interview with Nippon, Nikon President Muneaki Tokunari shed light on the company’s plans. He confirmed that Nikon intends to utilize RED’s advanced video technologies to expand its market share. This move is part of Nikon’s broader strategy to capitalize on the rising demand for high-quality video functions, a trend reflected in the success of their mirrorless cameras like the Nikon Z8 and the resurgence of interchangeable lens cameras in China and South Asia.

Tokunari emphasized the growing demand for powerful video features in modern cameras. With RED’s acquisition, Nikon is poised to meet this demand effectively. The company plans to integrate RED’s technology to enhance video codecs in current models like the Nikon Z9 through firmware updates. This includes using RED’s patented “non-debayered” raw video recording and the renowned R3D raw codec (REDCode RAW). These upgrades could potentially bring 16-bit REDCode RAW video to models such as the Z6 III, Z8, and Z9.

A key aspect of Nikon’s future strategy involves developing semiconductor plants across Japan to manufacture image sensors. Unlike Sony and Canon, who produce their own sensors, Nikon has relied on Sony’s sensors. The integration of RED technology, combined with in-house sensor production, promises enhanced dynamic range and color profiles, setting Nikon on a competitive edge.

While the creation of a new Nikon Z-mount RED camera or a RED-inspired modular video camera would take years, the potential is significant. This collaboration could lead to groundbreaking hardware developments, with the camera industry, including rivals like Sony and Canon, closely watching how this partnership unfolds.