^{Meta is reportedly in discussions to bring a touch of Hollywood glamour to its Meta AI digital assistant.}

The social media titan is negotiating with renowned actors such as Awkwafina and Judi Dench, alongside popular influencers, to utilize their voices for its product Meta AI, according to a report by The New York Times.

The pursuit of high-profile voices doesn’t stop there. Meta is also courting comedian Keegan-Michael Key and other notable figures. These negotiations are being orchestrated with the assistance of Hollywood’s elite talent agencies, indicating the scale and seriousness of Meta’s ambitions. Sources familiar with the discussions have indicated that the potential agreements could see Meta parting with millions of dollars to secure these celebrity endorsements.

This development comes on the heels of Meta’s recent announcement that it will continue to invest heavily in AI infrastructure. Similar to other tech giants, Meta is channeling billions into its data centers to stay ahead in the rapidly growing field of generative artificial intelligence.

While the specifics of who might ultimately sign on remain unclear, the magnitude of the negotiations underscores Meta’s commitment to enhancing its AI capabilities. Despite the exciting possibilities, Meta has yet to provide an official comment on the ongoing discussions.

Meta’s efforts to incorporate well-known voices into its AI assistant reflect a strategic move to distinguish its product in a competitive market. By leveraging the familiarity and appeal of celebrity voices, Meta aims to create a more engaging and user-friendly experience for its audience.