Meta CEO Mark Zuckerberg recently announced an innovative feature for WhatsApp, designed to streamline communication management by acting like a speed dial for your most important contacts.

^{New “Favourite” Filter for Prioritizing Chats and Calls}

The new “favourite” filter enables users to prioritize important chats, groups, and calls within WhatsApp, as reported by WABetaInfo. This feature is set to make it easier for users to quickly locate their essential communications directly from the chats tab.

Mark Zuckerberg, the 40-year-old tech mogul, made this announcement through his official WhatsApp channel. This comes on the heels of his recent introduction of AI-powered business features and Meta Verified for WhatsApp.

^{Easy Access to Important Chats and Groups}

With the new favourite filter, users can effortlessly access their most important chats and groups. The feature will also be available within the calls tab, allowing users to place calls to their favourite contacts with just a tap.

^{How to Use WhatsApp’s New Favourite Filter}

There are several ways to mark chats and groups as favourites:

1. Accessing the “Favorites” Tab: Users can add chats and groups to their favourites directly from the chats list by accessing the “Favorites” tab.
2. Designating Contacts and Groups: Specific contacts and groups can be marked as favourites from the chat info or the calls tab.
3. Managing Favourites in Settings: Users can manage their favourites within the app settings, where they can easily add, organize, and remove them.

The feature is available for both Android and iOS users, ensuring broad accessibility.