As the tech world gears up for the biggest smartphone reveal of the year, Apple has officially announced its next major product launch, set for September 9th. While the company remains tight-lipped about the specifics, it’s widely anticipated that the new iPhone 16 lineup—including the iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max—will make its debut. This event traditionally marks the annual release of Apple’s flagship phones, and this year is expected to be no different.

^{What to Expect Beyond the iPhone 16}

While the iPhone 16 series is expected to be the star of the show, Apple is likely to introduce several other products and updates. Among these could be new iterations of the Apple Watch, potentially including the Apple Watch 10 and Apple Watch Ultra 3. Rumors suggest that the Apple Watch 10 might feature a larger display and a more powerful chipset, while the Apple Watch Ultra 3 could come with enhancements aimed at outdoor enthusiasts. There’s also talk of a new Apple Watch SE with a plastic casing.

Additionally, Apple is expected to unveil the AirPods 4, which might come in two versions—one of which could include active noise cancellation, bringing this popular feature to a broader audience.

On the software front, the event is likely to showcase iOS 18, along with updates for iPadOS 18 and watchOS 11. Another anticipated highlight is more information about Apple Intelligence, a new AI-powered software suite, although it’s rumored that this won’t be officially released until October.

^{The Meaning Behind “Glowtime”}

Apple’s event tagline, “It’s Glowtime,” has sparked considerable speculation. While its exact meaning remains under wraps, some believe it could hint at a redesign of Siri, Apple’s voice assistant, possibly featuring a new glowing interface. Others speculate it might refer to improvements in display brightness, enhanced low-light camera capabilities, or even the introduction of a new iPhone color.

^{How to Watch iPhone 16 Launch Event}

The “Glowtime” event will kick off at 10 AM PT / 1 PM ET / 6 PM BST on Monday, September 9th. For those in the AEST time zone, the event will start at 3 AM on September 10th. The event will be held at the Steve Jobs Theater in Apple Park, but you can tune in from anywhere. Apple will stream the event live on its website, through the Apple TV app, and on YouTube. You can even set a reminder on the YouTube event page to get a notification when the event begins.